Nikki Leigh
Award Winning Author, Publicist, and Coach

Reviews for

Book Promo 101: Learn the Basics of Book Promotion

by Nikki Leigh

As a published author I constantly seek to increase my knowledge on how to market and promote my books. I have read hundreds of books, eBooks and reports on effective marketing ideas. One of the best, hands down, is Book Promo 101; Learn the Basics of Book Promotion. Author Nikki Leigh covers an incredible amount of information that any serious author needs to know in order to catapult book sales. This is a MUST HAVE resource. Don’t think about it for another minute. Order your copy today. You will be glad you did.

Kathleen Gage – The Street Smarts Marketer

Bestselling Author – The Law of Achievement


An author can never get too much information about promotion. Book Promo 101 is a great starter. I can’t think of a single aspect of promotion it doesn’t address.” ~ Carolyn Howard-Johnson, award-winning author of The Frugal Book Promoter.


Every author should cut his or her teeth on Book Promo 101. The basics are all here. They’ll put any author on the path to success.” ~ Carolyn Howard-Johnson, award-winning author of HowToDoItFrugally Series of books for writers.


In Book Promo 101 of her Basics of Book Promotion Series, Nikki Leigh has done it again, she’s written a book that is invaluable. Not only is the book instructive with a surplus of useful information, it’s an attitude-changing, goal-oriented dissertation on advertising, promotion and publicity. Authors, especially ‘newbie’ ones, could use allof the suggestions made in the book, which include how-to, why-to and where-to.

At the same time, Ms. Leigh allows the readers options to choose what suits a particular person’s way of working. My hat is off to Ms. Leigh for the very beginning of what promises to be an extraordinary series–something much needed in the book industry and one I’ll use again and again.

Dorice Nelson, author of: Clan Gunn: Gerek; Lost Son of Ireland; Saratoga Summer: 1863


“ONE OF THE BEST! Without a doubt one of the most important tools of our decade for any writer in any stage of their career. All of the contributors are experts in their field and offer tons of sensible and inspirational ideas which ,when compiled and presented in such professional manner, is simply incredible. My advise to all who has chosen our profession, get this one as soon as possible and keep it handy.”

—Carroll M. Jones, author of Murder on Margin.


A book no writer should be without. Nikki Leigh’s book on promotion is the best!”

—author Arline Chase, author of How to Promote, Market, and Advertise Your Published Book.


This is one of the most useful promotion tools, and the most valuable addition to our library. It will become a fundamental cornerstone for our publishing company’s promotional efforts, and a welcome addition to our author’s libraries.

Enspiren Press/Senior Editor’


I believe this is the best book published in recent months for new authors who have little idea how to start their promotion. Book Promo 101 gives them a wonderful foundation and helps them to build their promotional skills through additional information and review questions in each chapter. This is a book that both new and established authors need on their writing resource bookshelf.

Grace Publishing Media


Book Promotion 101, the first in a series from author Nikki Leigh, is clearly a book written by an author with that rare blend of writing talent and keen business savvy. The book starts out by introducing the basics of promotion and tricks to help the reader develop what the author calls the “Marketing Mind” – something that doesn’t always come easily for authors. Interspersed with meaty “how to” chapters, are advice from professionals in the world of book promotion, as well as tips and tricks from Muze, her cat and writing companion. Each chapter ends with exercises to reinforce the concepts it introduced and to help you dig deeper in your promotional efforts.

While all that is great, what makes Book Promotion 101 really unique is the depth and breadth of the subject matter covered: when to begin promoting your book, ways to promote through the development and presentation of your book, hiring and working with a publicist (and deciding if you need too!), how to develop a marketing plan, write an effective biography, build a press kit, get press coverage and book reviews, develop a brand and a website that reinforces it, ways to build your credibility as an author and why that’s important, and even where to look for markets to sell it. By the time I got to the end, it didn’t seem possible that Ms. Leigh could have more tricks up her sleeve. She does promise more, however, and I can’t wait to get my hands on the next installment.

Nora Peterson –

Past Imperfect, Retire Rich & Wall Street Lingo


Excellent Book – A must for every Author… We give it a 10/10 review” –


Coffee Times – Rating: 4 Cups

To have your book sell, one cannot sit it on the shelf and stop there. There are many promotional tactics that one can use to get their name and book out to the public. The basic guidelines for promotion will help aid the author and guide them to the right place to get their book on the market.

With the flip of each page, the reader learns when to start promoting, along with the creation of blogging, brainstorming with others, and a mountain of valuable outlets that have exercises and plans to go by. There is even a checklist to evaluate and compare publicists. Ms. Leigh does a thorough search to get many enlightening data across to the author, discussing the e-book and print on demand books, along with review sites.

Inside the pages, you will learn how to overcome fear of rejection while incorporating steps about marketing and keeping an open mind about all promotion. Most of all, one should try some simple things instead of overstretching possibilities with so many promotional tactics that can spread a person thin. The first book is only the beginning of many increased opportunities for the author.

I believe Learning the Basics of Book Promotion is a great asset to anyone. There are many chapters loaded with information facts that even had me surprised with ideals that I was not aware. Very informative, educational, and comes highly recommended from this reviewer. Nikki Leigh has worked in promotion and marketing for over fifteen years and, as an author, has learned many outlets in promotion to pass on to others. This basic book of promotion is the first in a series and is greatly beneficial.

Reviewer for Coffee Time Romance
Reviewer for Karen Find Out About New Books


Read the Introduction to Book Promo 101: Harness the Power of the Internet 

See what people are saying about Book Promo 101: Harness the Power of the Internet

Book Promo 101: Harness the Power of the Internet – Table of Contents



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