Nikki Leigh
Award Winning Author, Publicist, and Coach
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Virtual Product Launch

 Authors have known about virtual tours for years – but did you know that your product or service can enjoy a cyber launch? Would you like to leverage the power of the internet to share details about yourself, your business and your product or service with a targeted audience on the internet? 

We have been coordinating virtual tours for authors, musicians, producers, and business people of all kinds for 7 years. In addition, Nikki Leigh, the founder of Promo 101 Promotional Services, has 20 years of promotional experience in a wide variety of industries. She can leverage that experience to harness the power of the internet to ramp your product launch to a cyber level.

Read on for more details… and feel free to contact nikki @ nikkileigh.com to discuss the options.

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Top Benefits of Doing a Virtual Tour for Your Product Launch

  1. Build credibility and increase visibility for you, your business and your product
  2. One of the key things people want to do with a blog tour is to generate sales – but there are many other benefits
  3. Generate an online buzz about your product
  4. Reach your target audience – we work to get you in front of the people who NEED your product
  5. Get information about you and your products to many people in a short period of time
  6. Create additional links to your site and/or sales page
  7. Let customers and potential customers learn more about you and your product
  8. Help blog visitors get to know the person behind the product
  9. Search engines love blogs
  10. Your information gets to search engines immediately
  11. Give potential customers the opportunity to communicate with you
  12. Comments can give you the chance to see what your blog visitors are thinking about your product and your niche
  13. Many past clients were able to expand their professional network with their virtual product launch
  14. You can continue to share links to every post, article, interview, review and more for your product long after the tour is over. Unlike print promotion – online promotion continues to work for you long after it is posted.  For most recorded interviews, you will be given an MP3 to use on your own website.

 

Virtual Tour Options and Details

These are the main tour options that I offer. Which is better for you? Or, we can talk about other possibilities. I’m open to suggestions and love to brainstorm campaigns. I’d love to hear from you and discuss some options. There are always plenty of options..

ADDITIONAL NOTE ABOUT TOUR PRICES – All tour packages and prices include the client doing their own interviews, articles, pulling excerpts and other work for the tour. There is a fee to have us do that work for you – please contact nikki @ nikkileigh.com for details. Mailing review copies is the responsibility of the client – however, if necessary, we can mail copies for an additional fee. Simply, we can do more of the work for you – for any additional fee.

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Basic Product Virtual Tour – Starting at $797*

  • Client visits 15-20 sites
  • Tour is normally 4 weeks – time period can be altered.
  • Each blog visit is promoted on various blogs, multiple Facebook accounts, multiple Twitter accounts, LinkedIn, and Social Bookmarking sites
  • Each client has a dedicated tour page, including a complete list of your tour schedule with all post permalinks
  • Information marketing sheet is created for each tour and circulated to all tour hosts
  • Press release will be written to promote the tour and distributed
  • Each tour stop is archived and you are given the archive list to share after the tour
  • Backlinks are created for your product sales page and your website on each tour stop – and allows tour visitors to check your website to learn more about you and your product(s)

The clients supply information about themselves, their books, complete guest posts and interviews for each blog visit. Your information will be posted by me on the tour blog, sent to the blog owners that host you and promotions for your tour will be posted on a number of high traffic blogs and on social sites.

*** This tour can be expanded to 2 months (30-40 sites) starting at $1397*

**** This tour can be expanded to 80-100 sites starting at $4697 and that usually covers about 6 months 

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Reach for the Platinum Ring” Tour – $997*

This is an all-around campaign which provides a virtual tour, some promotional training, a promotional e-book and banner to use in your promotional long after the tour is over, we can also help you build some promotional relationships, for non fiction clients, there are many ways to help increase your credibility and to establish you as an expert in your field. The podcast recording from my radio show can also be used to promote your book, in addition I post the podcast on a variety of sites to gain extra exposure for you.

  • 4 week tour where the client visits 15-20 sites, blogs, radio shows, etc that target your target audience or 5-7 day tour where the client visits 15-20 sites, blogs, radio shows etc that target your target audience (The shorter tour is usually used to promote a special event, class, teleseminar etc)
  • Each blog visit is promoted on various blogs, multiple Facebook accounts, multiple Twitter accounts, LinkedIn, and Social Bookmarking sites
  • Each client has a dedicated tour page  including a complete list of your tour schedule with all post permalinks
  • Information marketing sheet is created for each tour and circulated to all tour hosts
  • Press release written and distributed to promote the tour
  • 10-20 page promotional e-book in PDF form is created to use to promote your book
  • A series of promotional posts created for the client to post on their blog, social network – there is one post for every “stop” on your virtual tour.
  • 1 hour personalized radio show interview with Nikki Leigh to promote your product
  • Recommendations throughout the month to help you make the most of your tour
  • Review by Nikki Leigh, posted on her review site (if applicable), on Amazon (if applicable) and on AmericanChronicle.com.
  • Complete archive of your tour is created and is easily accessible and which you can direct people to after the tour is over. This allows you to “recycle” the articles and interviews that were compiled for the tour.
  • Backlinks are created for your product sales page and your website on each tour stop – and allowing blog tour visitors to check your website to learn more about you and your book(s)

The clients supply information about themselves, their books, guest posts and interviews for each blog visit or radio show that you visit. Your information will be posted by me on the tour site, sent to the blog owners that host you and promotions for your tour will be posted on a number of high traffic blogs and on social sites.

*** “Reach for the Platinum Ring” Tour can be extended to two month tour for $1797*.

**** This tour can be expanded to 80-100 blogs starting at $5197 and that usually covers about 6 months 

 

These details are a starting point and we can discuss variations based on your needs.

Contact nikki @ nikkileigh.com to discuss options.

 

We also offer services to help you establish and/or expand your social media presence  feel free to ask for details. This is a customized service to work with any social sites you are currently using and we build on that social media foundation. We also offer one-on-one consultations to help you learn to use your online presence more effectively.

 

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